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Justin LaPree        

Founder & President at The Illuminating Co., Sacred Medicine Guide & Mental Health Advocate

Justin LaPress is the visionary founder and president of The Illuminating Co. (TICo), merging the age-old wisdom of traditional practices with the groundbreaking potential of entheogenic medicines. His mission, born out of his own journey to recovery, centers on providing holistic, alternative therapies to address mental health issues at their core in a legal, secure and sacred environment.

TICo champions entheogenic therapy as a tool for the veteran, first responder, and Gold/White Star communities, providing a sanctuary for healing and personal growth, as well as for the wider community to embark on transformative journeys. LaPree is not just an advocate, but a trailblazer, striving to empower those facing mental health challenges to reclaim their lives and reach their fullest potential.

LaPree's background as a decorated Marine veteran, ex-Wall Street salesman, entrepreneur, and former Austin firefighter serves as the foundation for his commitment to mental health advocacy. His personal encounters with a traumatic brain injury and complex PTSD catalyzed his discovery of the life-saving potential of entheogenic therapy.

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