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Justin Rosenstein is the co-founder of Asana, along with Facebook co-founder Dustin Moskovitz. Asana builds software to help organizations coordinate their collective action without effort, providing key communication infrastructure to companies like Twitter, Airbnb, and Foursquare.
Rosenstein has led the development of products that hundreds of millions of people use daily. At Facebook, he was the tech lead for projects including the Like button and Facebook Pages, and designed the in-house project management system that Facebook relies on to this day. At Google, he product-managed several projects in the communication/collaboration division, and created the initial prototype for Gmail Chat.
Rosenstein is a speaker on issues of business and technology. He has published opinions on building effective collaborative software in Wired, leadership strategy and enterprise software design in Fast Company, and entrepreneurship in TechCrunch, and productivity in TIME.
Rosenstein is the founder of a nonprofit organization called One Project. One Project works globally with communities to design, implement, and scale new forms of governance and economics that are equitable, ecological, and effective.
In 2020, Rosenstein appeared in the Netflix documentary "The Social Dilemma" which explores the rise of social media and the damage it has caused to society.
Rosenstein majored in math and got part way through a Master’s in computer science at Stanford. He is also a serious student of yoga, meditation, and cats.
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