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Justin W. Ball  

President & Founder of Bespoke

Justin W. Ball is president and founder of Bespoke, an award-winning experiential marketing firm that brings experiences to life through global meetings, incentives, and events. Ball holds a Certified Meeting Professional designation from the Convention Industry Council and has over a decade’s experience in meetings, incentives, conferences, and luxurious retreats.

Ball led his company Bespoke to earn the title of Best Event Planner in the state of Colorado in 2023. With a mission to connect people to the heart of your brand, Ball and his team help organizations create engagement opportunities that evoke emotion and inspire action. As President, he leads the way in helping multimillion dollar corporate organizations and non-profits across the globe engage their stakeholders through purpose-led and intentional brand experiences.

Ball is a trusted voice and an innovator in the meetings and events industry and this year alone, was featured by Colorado Meetings & Events Magazine (January 2023), ConventionSouth Magazine (December 2023), and has been a featured writer for All American Entertainment.

Representing our industry on stages for CaterSource and The Special Event (2023), the annual Meetings Industry Council Conference and Trade Show in Denver (2023), and being featured in countless magazines and articles, are among some of the ways Ball shares his passion and expertise for the meetings, incentives, conferences, and events industry.

Speech Topics

Artificial Intelligence for Event Planners

Curious about an industry trend? Just ask ChatGPT! The wealth of knowledge and content is at everyone’s reach now more than ever. With riveting advancements in technology, we can access a world of resources in seconds! The game-changing implications for both attendees and event planners alike are exponential. Get ready to ditch the classic event planning format and learn how to ENGAGE with your audience, work efficiently, and be a part of the impactful transformation that AI brings to the world of events. Join me as we navigate the integration of AI in events and harness the power of creating unforgettable experiences and make a lasting impact. The future of events is now.

A Case for Culture in Incentives

The conventional focus on incentives has long been centered on employee and customer retention. However, in reimagining incentives, there lies an opportunity to offer a more authentic representation of who we are as individuals, celebrating our names, cultures, and identities. Let's explore a new frontier where incentives become a powerful vehicle for acknowledging and honoring the rich tapestry of cultural diversity within our teams, paving the way for a more meaningful and impactful event experiences. Join me and discover a new way to generate innovation and team performance with this session!

Sustainability in Events

Navigating the dynamic landscape of the meetings and events industry in 2024 has not been easy, but beyond being a passing trend, sustainability has evolved into a fundamental consideration for us all. Believe it or not, sustainability holds the key to the future success and reputation of events! Climate change, resource depletion, and waste management have made event planners reevaluate our practices and prioritize ethical and green practices. Let’s explore how you, too, can make the switch, realize the value, and embrace sustainability!

Five Wellness Trends Meeting Planners Need to Follow

The COVID-19 pandemic brought with it an urgency for all to practice wellness and incorporate self-care and mental health routines. Focusing on wellbeing is a major trend and key attribute in meetings and events today. Learn the how meeting planners have jumped on the opportunity to weave in these important aspects for attendees in amenity offerings, itineraries, and activities for attendees.

Back to Basics Workshop for Entry Level Meeting and Events Staff

How do you bounce back to planning in an industry ravaged by the pandemic? Hear about the tools and resources available to you with everything from government loans and incentives to community resources and grants!

Everything I Know About Events I Learned from Justin Bieber

“Never say never” to going outside the box of event planning! Listen to this fun and imaginative presentation inspired by the lyrics and teachings of Justin Bieber!

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The Power of Purpose and Intention

What is a meeting or event if it is not led with Purpose and Intention? Learn the power behind asking your clients WHY leads to more intentional programming and an event that leaves your attendees with a story to tell.

Rethinking “Hybrid” Events (Hint: The Superbowl’s Been Doing It for Years)

“Hybrid” events gained the spotlight in the height of the pandemic, but the great ones go well beyond simply adding a virtual component to an in-person gathering. Justin uses case studies that help his audiences see greater possibilities to engage and inspire.

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