Brandtown, USA. Become a destination magnet

This program helps associations and public and private destinations embrace the branding of places process so they can create memorable brands that attract people to their space. The content covers the downside of committee-driven compromise and the upside of leadership, achieving big goals on a small budget, and new trends in reaching the market. This program can be delivered in a keynote format or in an interactive workshop.

Born-again Brands

The rebrand of organizations, persons or products. Some brands are timeless: Tiffany’s, Kleenex, even Coca-Cola. They’re classic icons in our minds. They’ve stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day of any decade.

Other brands are tired and don’t age as well. Some are born bad and just get worse. Some start off good and then, over time, get sloppy and lose focus. Others are innocent victims of our fast-changing world. Whatever the case, even shaky brands can become “born-again”: a brand with a renewed spirit and a relevant connection to the market. This program takes the audience through the entire rebrand process. It is delivered in a keynote format or in an interactive workshop.

A to Z Creativity, 26 Ways to the Next Big Idea

Most great brands start with and uphold bold creative ideas. They go where competitors fear and create their own markets, new products and different ways to do things. Where do these big ideas come from? The human brain, which –like a competitive horse–-he has so much potential if it’s trained and exercised regularly. This creative booster introduces fun and effective methods to increase you and your team’s creative output. This program can be delivered in a keynote format or in an interactive workshop.

Brain Tattoos, Bigger Better Branding

This program helps companies and associations embrace the branding process so they can create new brands and/or effectively execute existing ones. This content covers the basics of branding and current trends in reaching diverse and segmented markets. The program can be delivered in a keynote format or in an interactive workshop.

Odd fish finish first

Distinguishing your brand from the competition Today’s marketplace is a cluttered, busy mess. The average consumer is inundated with marketing noise, sales pitches, commercials and endless choices in every category. So how do great brands win this fierce battle? They own a unique place in the minds of their market by being distinct, offering brand attributes unlike the rest and consistently communicating these uncommon and compelling stories in all of their touchpoints.

Reinvention-U, your brand, your destiny

When change calls, pick up your smart phone! Time to reinvent? Jump-start your business or your career? Today’s economies are forcing businesses and professionals to re- evaluate where they are, what they are doing and where they are headed. This program helps the audience understand the art, science and act of reinvention, so they can transform into a new career, brand or offering.

When your number is called, will your brand be ready?

Based on Karen’s new book Brand Turnaround, this program addresses brand shake ups, scandals and unfortunate events impacting the health of a brand. The content covers preparation before a brand crisis hits, how to handle unexpected brand bumps and ways to build brand equity to best protect your brand from any negative situation.