Karina Kogan joined Peloton in April 2019 as General Manager, Digital, and was promoted to an expanded role as SVP, Head of Global Product Marketing in August 2020.

Kogan oversees how Peloton markets its expanding product portfolio, including its fast-growing Bike, Tread, Digital/App lines and Strength discipline. The performance marketing and media teams also report to Kogan.

Kogan is a senior executive with two decades of marketing and general management experience fueling growth and innovation for companies operating at the intersection of media & tech. She is a proven strategic and operational leader with a track record in growing brands, audiences and revenues, and aligning corporate strategy with operating plans. Whether at start-ups or large corporations, Kogan has developed a passion for building and working in teams that are innovative, nimble, entrepreneurial and diverse, while solving emerging challenges in digital media and consumer tech.

Marketing, Futurism, Viral Marketing, Human Resources, Digital Executive Media Professionals, Social Media, Technology, Strategic Planning, Business Growth, Communication,