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Karl-Johan Persson    

CEO and President of H&M

Karl-Johan Persson is the CEO and president of the fashion company Hennes & Mauritz (H&M), which was founded by his grandfather Erling Persson.

Persson attended the European Business School in London from 1996, majoring in Business and Economics, graduating in 2002. In 2001, Persson purchased an events management business, which established itself as the leading events management company in Scandinavia. The business was successfully sold in 2007 to MCI. In 2005, he joined H&M in an operational role, steadily working his way up to head of expansion and head of business development in 2007, before being appointed CEO in 2009 to succeed Rolf Eriksen.

Persson shook up the fashion retail industry when he boldly chose to make a plus-sized model the face of H&M's swimsuit collection. He also picked curvaceous Beyoncé to star in the summer ad campaign. He said that many models the brand has featured in the past were too thin, leading to speculation that other brands should follow his example.

After three years of e-commerce promises, H&M finally debuted its dedicated online store in August 2013. It offers its entire catalog plus additional sizes and styles.


H&M CEO Karl Johan Persson: Our Models Are Too Skinny | Video ...

Karl Johan Persson said his company has a responsibility to promote various body types.

CEO of fashion company Hennes & Mauritz (H&M) Karl-Johan ...

View the photo CEO of fashion company Hennes & Mauritz (H&M) Karl-Johan Persson and wife Leonie arrive for the wedding of Swedish Princess Madeleine ...

Best Business Leaders 2013 - Business Insider

Combined, the two companies reach 500 cities and work with more than 20,000 restaurants. Previously, Maloney led ... Karl Johan Persson. Karl Johan Persson.

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