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Katherine Power      

Founder & Chairman at MERIT Beauty, Versed Skincare & Avaline Wines

Katherine Power, a consumer-brand builder, CEO, and investor, has made a name for herself in redefining industries with a modern touch. Her focus is on creating products and businesses that appeal to millennial and Gen Z consumers, recognizing the shift in market dynamics. Power's approach is to reimagine traditional industries using data-led, digital-first business models tailored for the modern shopper. She is the founder and chairman of MERIT beauty and Versed skincare, and co-founder and board of directors at Avaline LTD, a clean wine company she co-founded with Cameron Diaz.

Significantly, Power's brands are characterized by key themes that resonate with contemporary consumers. These themes include accessibility, inclusivity, clean ingredients, and sustainability. These qualities reflect a deep understanding of the changing consumer landscape and highlight Power's innovative approach to product development and business model design.

Power's innovative accomplishments have not gone unnoticed. She has been featured on Fortune's 40 Under 40 list, Fast Company's Most Innovative Companies list, and Adweek's Creative 100 list. Furthermore, she has been recognized as one of Inc.'s 20 Young Entrepreneurs to Watch, emphasizing her impact and influence in the business world.

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