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Kathryn Cross      

Cord Blood Banking Advocate & Founder of Anja Health

According to Kathryn Cross, every three minutes someone in the U.S. is diagnosed with a disease that can be treated with umbilical cord blood stem cells. Towards that end, she founded Anja Health, which offers affordable cord blood, tissue, and placenta banking. She has cultivated a pregnancy and cord blood banking community on TikTok as @kathrynanja, where she raises awareness about the importance of cord blood banking and other issues related to pregnancy. Cross founded Anja Health in honor of her late younger brother, Andrew, who passed away from cerebral palsy in 2021.

Originally from Los Angeles, Cross graduated from Wellesley College, where she received a BA in Media Arts & Sciences and Economics. A Y Combinator graduate, she is a Forbes 30 Under 30 honoree in 2024.

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