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Kathy Varol      

Purpose Strategy Expert, Host of "Purpose & Profit" Podcast, CSR & ESG Consultant

Varol is a sought after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and facilitated workshops around the globe. She is an expert at driving profit with purpose. Varol created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Varol helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brain power of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how to” with clients, so they can skip the hard lessons and go straight to strategies that work.

Varol has 20 years of experience across brand marketing, strategy and impact, working at established brands like adidas, MillerCoors and Microsoft. Through her experience, Varol has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

Speech Topics

Drive Profit With Purpose. Become Remarkable & Accelerate growth

How do you stand out in an increasingly competitive marketplace? How do you attract top talent? How do you increase profitability?

You do something remarkable. Purpose makes brands remarkable.

Kathy will reveal her 4-step Brand Purpose Model to engage your organization, inspire innovation, and win the hearts of your consumers.

Creating An Effective ESG Strategy: From Zero To Execution

Environmental, Social, and Governance (ESG) continues to grow in importance every year. A thoughtful ESG strategy can attract top talent, boost business performance, ensure regulatory compliance, and future-proof your company.

In this keynote, through captivating stories and real-world business examples, Kathy will reveal a step-by-step process that will help your company set the ESG gold standard for your industry.

How To Harness The Superpower Of Diversity To Create An Innovative Culture

Diversity is one of the most vital qualities for organizations that want to lead their industries.

Unfortunately, most businesses unintentionally create barriers to collaboration and stifle the innovation potential waiting to be unleashed across their workforce.

In this keynote, Kathy will reveal how business leaders can harness the superpower of their diverse workforce to create an innovative culture.

Nurture Purpose, People And Culture

Businesses that nurture their most important inputs (purpose, people, and culture) unlock exponential results: engaged employees, loyal consumers, increased innovation, and accelerated growth.

Through captivating business stories, Kathy will share how to nurture the business inputs that matter most to achieve exponential business results year after year.

News

What it would feel like to wake up every work day excited to go to work
What would it feel like to wake up every work day excited to go to work? When the sound of your alarm clock goes off, springing out of bed with the giddy excitement of a 10 year old at summer camp. The thrill of possibility rushing through your veins. The pure anticipation—you will get to learn something new, contribute and collaborate with others.

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