Logo
Katie Puris Headshot
Report a problem with this profile
[email protected]

Katie Puris        

Former Managing Director Of Global Business Marketing, TikTok

Katie Puris is the Managing Director of Global Business Marketing for TikTok. Under her leadership, she is focused on building a world-class creative marketing team and driving awareness of TikTok's innovative digital marketing solutions that give brands and marketers the tools to be creative storytellers and challenge the status quo.

Prior to TikTok, Puris spent 20 years in leadership roles at Facebook, Google and BBDO. Puris is a passionate learner and serves on the board of two education-based nonprofits. She attended Loyola University and received a BA in Communications. Katie currently resides in New York City with her husband and two kids.

News

How TikTok won the mobile video wars by breaking all the rules
In just two years, TikTok went from being a niche app where teenagers post videos of themselves lip-synching and dancing to one of the most dominant cultural forces in the country. In the first nine months of this year, the mobile app was downloaded by more than 64 million first-time U.S. users, according to Sensor Tower, double the number from the same period last year.
2 Minutes With... Katie Puris of TikTok
In March, when TikTok moved to work from home, Katie Puris—managing director and global head of business marketing—wrote a haiku and shared it with the internal global group.
TikTok's Katie Puris Talks About the Power of a Purpose-Driven Guidebook
During last week’s Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at TikTok.
What TikTok Thinks Brands Should—and Shouldn't—Take Away From Ocean Spray's Viral Moment
Who knew the combination of a person responding to car troubles by skateboarding to work while drinking a beverage, all set to a classic rock track to complement his video post on TikTok would lead to a signature moment for the platform?
How Brands Can Maximize Their Videos With TikTok for Business
Brands are a core part of the TikTok experience whether they use the platform to be at the front of emerging trends, connect with impressionable communities, or bring awareness to critical health and societal issues like a global pandemic and racial injustice. Just look no further than the #DistanceDance campaign featuring TikTok star Charli D’Amelio as an example of how TikTok continues to leverage its authentic spirit to offer users fresh ways to discover, engage, and make a difference IRL.
TIKTOK FOR BUSINESS TAPS INTO THE POWER AND CREATIVITY OF TODAY’S GENERATION
Rarely does one brand command headlines across the business, political, tech and pop culture landscapes all at once. TikTok is that brand of the moment. Since its worldwide release two years ago, the video app has become as synonymous with Gen Z as Instagram is with millennials. Its influence with young users—and influencers—has only grown during the pandemic, launching countless dance memes as well as the career of Donald Trump lip-syncing parodist Sarah Cooper.

Related Speakers View all

More like Katie