Katlin Smith is the founder and CEO of Simple Mills, a brand at the forefront of the clean-ingredient, natural food movement. Katlin has a knack for simplifying the complex, whether it is ingredient labels or the various issues entrepreneurs face. She began her career as a Deloitte management consultant and launched Simple Mills in 2012. Today, the brand is the fastest-growing in its category, recipient of multiple awards, and among the most visible of a new wave of companies ridding packaged foods of nutrient-void, artificial ingredients.

Smith's vision is to take the "processed" out of processed foods by using ingredients like flax seeds, coconut sugar and almond flour instead of traditional grains and sweeteners.

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