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Katrina Craigwell    

Director, Global Content & Programming at GE

Katrina Craigwell leads content for the digital marketing team at General Electric (GE). She is responsible for driving content strategy across GE.com, Txchnologist.com, and GE's corporate properties internationally, as well as GE's presence on platforms including Instagram, Tumblr, and YouTube. Prior to her role at GE, she was associate director at social media agency Attention, where she worked with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Craigwell began her career in public relations at the Independent Film Channel, where she worked on some of the network's first social media campaigns. She graduated from the University of Toronto with a degree in International Relations.

News


GE's New YouTube Program Gives Science a Pop Culture Twist ...

"We saw this as a great chance to bring in a new voice and perspective," said Katrina Craigwell, director of global content and programming at GE. The idea to  ...

10 Branded Content Masters Who Make It OK to Love Marketing ...

Katrina Craigwell. Director of Global Content and Programming General Electric. Not since Epcot circa 1986 has a company made science as geekily fascinating ...

GE Doubles Down on Virtual Reality to Deliver Immersive Looks at Science—And Brians

Katrina Craigwell, GE's head of content and programming, says the team learned a lot from last year's subsea VR project and have since really embraced the fact virtual reality is a natural extension of the content work the brand has been doing across multiple platforms...

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