Katrina Craigwell leads content for the digital marketing team at General Electric (GE). She is responsible for driving content strategy across GE.com, Txchnologist.com, and GE's corporate properties internationally, as well as GE's presence on platforms including Instagram, Tumblr, and YouTube. Prior to her role at GE, she was associate director at social media agency Attention, where she worked with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Craigwell began her career in public relations at the Independent Film Channel, where she worked on some of the network's first social media campaigns. She graduated from the University of Toronto with a degree in International Relations.

Innovation, Marketing & Branding, Branding, Marketing, Digital Marketing, Content Content Management, Business & Economics, Women in Business,