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Kayla Itsines        

Personal Trainer, Author, Entrepreneur, Creator of BBG Workouts

Kayla Itsines is an Australian personal trainer, author, and entrepreneur with Greek heritage. She is the creator of a series of fitness ebooks titled "Bikini Body Guides", and a meal-planning and workout app, Sweat with Kayla. Sweat with Kayla generated more revenue than any other fitness app in 2016.

In March 2016, Time's named Kayla one of the 30 most influential people on the Internet, noting her success at leveraging social media to promote her brand. As of October 2016, Itsines had eight million followers on Facebook and five million on Instagram. Her Facebook followers had liked her content 7.7 million times.

In October 2016, Itsines and her partner, Tobi Pearce, were included in the BRW "Young Rich" list of the wealthiest Australians aged under 40 who had not inherited their money. Their fortune was reported at $46 million, in 2016. Itsines is one of only two among the 2017 AFR's Rich List that are of Greek heritage.

News


Relatability, work and luck make Kayla Itsines a fitness star

In person, she charms you first with her Australian accent, then with her laughter. Online, 24-year-old Kayla Itsines wins you over with her abs. Or any of the ...

THE BIKINI BODY CULT OF KAYLA ITSINES

Twelve minutes into the Sweat With Kayla boot camp, after the mandatory hug-the-stranger-next-to-you icebreaker but before the series of 30-second, full-body planks, an exasperated cry comes from somewhere in the sea of 4,000 women doing burpees on yoga mats: “This is soooooo hard!”

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