Keith Kenny is Senior Director for McDonald’s Europe. He is responsible for the development and implementation of the company’s sustainable supply strategies and leads the commercial teams for beverages, fish, poultry, produce and eggs. Keith has been involved with numerous sustainability initiatives including McDonald’s sustainable fisheries policy and MSC implementation. He participates in initiatives such as the European Animal Welfare Platform, Chair of the SAI beef group and the European retailers’ soy working group.

Innovation, Corporate Responsibility, Thought Leaders, influential,