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Kelly McDonald    

Multicultural Marketing & Business Trends Expert

Kelly McDonald is a nationally recognized marketing expert, with deep specialization in multicultural marketing and business trends, and she was named #1 on the list of "26 Hot Speakers" by Successful Meetings magazine.

McDonald is the author of How to Market to People Not LikeYou, named a top business book of 2011 by Inc. magazine's 800-CEO-Read and Forbes. McDonald delivers up-to-the minute marketing advice for today's diverse, dynamic marketplace. McDonald's second book, Crafting the Customer Service Experience for People Not Like You, was released in November 2012 and has been featured in Fast Company and BusinessWeek. The book shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

She has been featured on CNBC, in BusinessWeek, on and on Sirius/XM Radio. McDonald works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the US by Advertising Age magazine.

As a professional speaker to businesses and organizations, McDonald shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.

McDonald is high energy and high content. Her enthusiasm ignites audiences of every size. She is often chosen as an opening or closing keynote speaker to set the tone for a conference. She's a great fit for business owners, retailers, associations, HR professionals, corporate clients and hospitality professionals.

Speech Topics

How to Market to People Who Are Not Like You: The New Market Segmentation

Social Media and Marketing: How to Use it to Grow Business in a Low Cost, No Cost Manner

Relating, Not Translating: How to Market to U.S. Hispanics

Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand

Mommy Marketing: How to Win the Hearts and Reach the Wallets of Today’s Modern Mom

Changing Demographics and How this Affects Your Business Today and Tomorrow

Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You

Diversity in America: the Growing Impact on Work, Organizations & Consumers

Customer Service: How to Keep Customers Rushing Back for More

Tips & Tricks for Taking Social Media to the Next Level

Disaster Recovery and Crisis Management Using Social Media

How to Connect with Others, Regardless of Age, Wage or Lifestage

How to be a Latino-Ready & Latino-Friendly Employer: Insights into Your Hispanic Workforce

How to Incorporate Outstanding Customer Service into Your Marketing Plan

Marketing 101 – The Basics of Advertising & Marketing and How to Implement Them

How to Best Reach the Hispanic Family in Your Schools

How to be a Culturally-Ready & Culturally Friendly Employer: Insights into Your Diverse Workforce

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