Baby2Baby, a nonprofit that supplies diapers and essentials to children living in poverty. Since 2011 the organization has been led by co-CEOs Kelly Sawyer Patricof and Norah Weinstein, who have cannily leveraged their celebrity friendships—Patricof is a former model and the wife of Hollywood producer Jamie Patricof; Weinstein is a former lawyer married to Brian Weinstein, president of Bad Robot Productions—to grow Baby2Baby from a grassroots endeavor to one of the city’s starriest nonprofits.

"They host events for major donations, spend time with the families we serve, weave Baby2Baby into the DNA of their own companies, and give millions of items and dollars year after year," Weinstein says. "At the end of the day, they are all moms and have a natural connection to our mission".

CEO, Influential Women, Leadership, Women, Female Leadership, Poverty Homelessness, Children, Family & Parenting, Co-founder, Domestic Violence, Foster Care, Non-Profit, Parenting, Political, Youth, TIME 100,