When the guy who either co-founded, incubated, or invested in the Huffington Post, BuzzFeed, and Warby Parker thinks he has a sure thing, you listen. News providers have forgotten the 18-to-40 demographic, says Ken Lerer, explaining his excitement over NowThis News, his new-media startup.

Theyre going to get their news on mobile, through video, and from friends. Period. NowThis News runs like old-school MTV, packaging cheap pickup footage with VJ commentary. This is not about being cute, he says, adding that hed hire a reincarnated Edward R. Murrow in a second. So much for slow-jamming the news.

Lerer is also a managing director at Lerer Ventures. He was the chairman and co-founder of The Huffington Post. He is chairman of Betaworks and Buzzfeed and is vice-chairman of Bedrocket. He is a member of Pilot Group LLC, a private investment firm.

Lerer is Chairman Emeritus of the Public Theater in New York City and serves on the boards of directors of several nonprofit organizations, including Association to Benefit Children (ABC), and the Bank Street College of Education. In 2008-09, Mr. Lerer served as the Hearst New Media Professional-in-Residence at Columbia Journalism School.

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