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Ken Segall    

Former Apple Ad Consultant

Ken Segall is an advertising executive and the man who put the 'i' in iPad. He worked side-by-side with Steve Jobs for 12 years as the advertising creative director of both NeXT and Apple. Segall was instrumental in seeing Apple grow from near bankruptcy to become the world’s most valuable company. Currently, Segall does creative work, branding and product naming for major brands, and regularly blogs about technology and marketing.

To Steve Jobs, ‘simplicity’ wasn't just a design principle. It was a religion and a weapon. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near-death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.

As Creative Director, Segall played a key role in Apple's resurrection, helping to create such critical ad-campaigns as 'Think Different' and coming up with the 'i' before Apple's key products. As an advertising executive by trade, Segall previously worked as a global creative director at Dell, IBM, Intel and BMW before joining Apple.

Keynote business presentations by Segall are as creative and inspired as the speaker himself. Travelling from the USA, he is sought-after across the globe for his witty yet clear, succinct and concise speeches where he reveals the key elements of simplicity that have driven Apple's success - which you can, and will, use to improve your own organization.

Able to eloquently speak about his career path following his education at Penn State University, Segall shows that he is no stranger to disappointment, and is living proof that one's career path can make unexpected turns. He also recounts his life at Apple, working with Steve Jobs and how he challenged everyone to think in the most simplistic terms on all aspects of business. Often pushing the idea that one should follow their interests when choosing a career, presentations by Ken Segall are ideal for those feeling lost or confused about what they want to do with their life.

Speech Topics


The Power of Simple

In this speech, Ken Segall dives into the topic of his best-selling book, Insanely Simple. He talks about Steve Jobs’ passion for simplicity and how it helped Apple grow from near bankruptcy to become the world’s most valuable company. Illustrating his points with interesting examples of life in the world of Steve Jobs, Ken shows how Steve’s love of simplicity impacted the way Apple organizes, innovates, advertises and communicates. Simplicity is a concept that can help any organization achieve amazing results.

Inside Apple Advertising

Apple is one of those rare companies whose adverts become as famous as their products. As Steve Jobs’ agency Creative Director during the “Think different” years, Ken Segall can offer an inside look at how some of the more iconic ads came to fruition — from internal debates with Steve Jobs to the production of the ads. This talk covers key moments in Apple advertising history from an insider’s perspective, and demonstrates that simplicity was always the driver and catalyst for Apple’s success. The ads you saw on TV are only part of the story!

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