The Behavior Platform. Founded in 2010 to help companies measure and influence user behavior, Badgeville is the gold standard for gamification, having added a global client roster of over 150 customers including Deloitte, eBay’s X.Commerce, Samsung, Dell, NBC, CA Technologies, Universal Music, The Active Network and Recyclebank. He is an experienced veteran of field operations and enterprise software, including leadership roles across sales, marketing and business development. He joined Badgeville from Salesforce.com, where he managed operations, revenue, marketing alliances, and all client- and community-facing services for Jigsaw (Data.com). Akeroyd is an alumnus of the EPSO program at the Stanford Graduate School of Business, and has a degree in Business Administration from the University of Washington.