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Kevin Allocca    

Head of Culture & Trends at YouTube

Kevin Allocca is the head of culture and trends at YouTube, where he tracks popular video phenomena and manages trending content initiatives. He is YouTube's expert on the intersection of web video and global culture, and is often cited in the press on subjects of virality, popularity, and breaking news. His TED Talk on "Why Videos Go Viral" has been watched over 2 million times and he has been a keynote speaker at festivals and industry events all over the world. His upcoming book Videocracy, which explores YouTube's most interesting trends and the impact of video on our culture, will be published by Bloomsbury in January 2018.

Keynotes by Kevin Allocca examine the 21st century phenomenon of web-based stardom and the essential components that create a viral video. As the Trend Manager for YouTube, a web-based video platform, Allocca possesses an internal insight, as both a professional and an individual passionate about videos, into what makes a video a viral phenomenon among the masses.

Before this position, Allocca was an editor at TVNewser at mediabistro.com and an editorial assistant at 236.com as a part of Huffington Post. In terms of his education, Allocca attended Boston College before joining YouTube.

Using clips for society's favorite viral videos, keynotes by Kevin Allocca discuss what makes YouTube videos attractive to the masses and as a result viral video phenomenas.

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