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Kevin Coupe  

Author and Video Producer

Kevin Coupe has been a working writer all his professional life, and for the past two decades has been bringing to audiences all over the world a wealth of experience, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers.

He is the co-author, with Michael Sansolo, of THE BIG PICTURE: Essential Business Lessons From The Movies, which uses movies ranging from The Godfather to Young Frankenstein to illustrate tenets of leadership, the importance of marketing and branding, and how to survive in the workplace.

For more than 12 years, he’s had his own website/blog – www.MorningNewsBeat.com – providing what he calls “business news in context, and analysis with attitude” to more than 27,000 subscribers all over the world. An independent survey recently ranked MNB as the “top industry news and information site.”

Kevin also is an adjunct faculty member of Portland State University’s Center for Retail Leadership in Oregon, and is an occasional contributor to Forbes.com.

In addition to speaking at hundreds of conferences in the U.S. and abroad and reporting from 45 states and six continents, Kevin has worked as a daily newspaper reporter, magazine writer and editor, video producer, bodyguard, and clothing salesman. He has supervised a winery tasting room (happily), run two marathons (slowly), driven a racecar (badly), taken boxing lessons (painfully) and acted in a major (but obscure) motion picture.

At present, Kevin is working on a sequel to THE BIG PICTURE, a novel, and a screenplay (that he describes as being a “black comedy about forward buying, just-in-time deliveries and slotting allowances”).

He is married with three children, and lives in Connecticut.

Speech Topics


MorningNewsBeat...Live!

In this fast moving and highly interactive presentation, MorningNewsBeat “Content Guy” Kevin Coupe takes audiences through the process that he goes through every business morning - identifying the day’s and week’s business and cultural stories that are relevant to their business, considering their long-term and short-term impact on their business, and leading them through a discussion of how best to respond to the news.

The Future Is Here...Now What?

It’s 2012...and while the gurus and futurists may say they know what is going to happen next, the simple fact is that nobody knows anything. So, if you’re trying to figure out what the next steps are for your business and your people, who you gonna call?

MorningNewsBeat “Content Guy” Kevin Coupe uses compelling and real-life examples rooted in consumer behavior, technological change and cultural legacies to create a presentation designed to get business audiences thinking strategically rather than tactically, to embrace rather than reject change, and to take seriously Mark Twain’s admonition that “sacred cows make the best hamburger.”

The Big Picture: Essential Business Lessons from the Movies.

There is almost no business that cannot be improved by the creation of a central narrative that speaks to employees, customers and suppliers, clearly defining the image and priorities of the company. But most companies don’t know how to tell a story, which inhibits their ability to create common touch points that can animate the business and propel innovation.

In this presentation, based on the new business book that he co-authored with Michael Sansolo, Kevin Coupe uses examples from movies ranging from Citizen Kane to Up In The Air to help audiences learn how to shape a core narrative and then communicate it throughout their organizations. Entertaining and engaging, this presentation is designed to change the way people think about the way they approach branding, customer service, and even the nature of leadership.

Eye-Openers: Twenty Business Opportunities, Innovations & Inspirations

Based on the popular series of features from MorningNewsBeat.com, “Eye-Openers” uses a score of real world examples from the worlds of business, sports and popular culture as metaphors for how businesses can raise their level of their games, find new ways to come to market, embrace challenges, take on competitors, and see opportunity where others see merely obstacles. Kevin Coupe - who has been analyzing and writing about US retailing for more than two decades - takes you on an engaging and entertaining guided tour of some surprising and provocative people and scenarios that will help you see your business from a new perspective.

From Main Street to Mean Streets: 10 Steps For Thriving In A Cutthroat, Take-No-Prisoners Business Environment.

The pressures on businesses are enormous. The economy. Changing customer and employee demographics. Technology. And, of course, competition. In this fast-paced and entertaining presentation, take a walk along Main Street with Kevin Coupe, who has more than 20 years of experience writing about some of the most vibrant and innovative US businesses. Coupe will identify and explore 10 business lessons and values - using specific, real-world examples examined from a unique perspective - that can help leaders and managers think differently about their organizations, customers, challenges, and strategic goals.

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