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Kevin Roberts        

Authority on Brands & the Future of Marketing; Executive Chairman, Saatchi & Saatchi; Creator of Groundbreaking Concept & Book: Lovemarks

Marketing is dead. Instead, you’ve got to create a movement, proclaims Kevin Roberts.

The foremost authority on brands, Roberts is a provocateur and inspirer with 45 years of business experience with several of the world’s leading companies, including Gillette, Procter & Gamble and Pepsi-Cola. Currently, Roberts is the New York-based Executive Chairman of Saatchi & Saatchi, the creative communications powerhouse he helped return to global prominence since taking the helm in 1997. He also has the role of Head Coach of Publicis Groupe, the world’s third largest communications company and owner of Saatchi & Saatchi

Roberts is the genius behind Lovemarks, a fixture in all marketing textbooks since he coined the concept and wrote the book – “Lovemarks: The Future Beyond Brands” (powerHouse Books, 2004) – showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the Advertising Age’s “Ideas of the Decade” in 2009.

This groundbreaking idea underpins Roberts’ consistent positioning at the top of world marketing, and he continues to apply this belief in an attempt to fundamentally change the face of marketing. Roberts enjoys an international reputation for an uncompromisingly positive, inspirational leadership style. He commands audiences with his passionate, entertaining and informative approach to business and life.

Born and educated in Lancaster in the north of England, Roberts has honorary appointments and doctorates at several universities. He is currently Honorary Professor of Innovation and Creativity at the University of Auckland Business School (New Zealand), Honorary Professor of Creative Leadership at Lancaster University (UK) and Honorary Professor of Leadership & Innovation at Victoria University (Canada). For 10 years, he was CEO in Residence at the Judge Business School, University of Cambridge, and has lectured at Stanford, Wharton, Tuck, Oxford and Beijing.

In 2013, Roberts, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Currently, he is business ambassador for the New Zealand United States Council. He is a former director of the New Zealand Rugby Union and former chairman of USA Rugby.

Speech Topics


Making It In Today's Post Catastrophic World

Kevin Roberts shares with young people, ideas on chasing their dreams and living a fulfilling life. The speech covers the importance of thinking with the heart, living for ideas, and heading to the radically-optimistic edge.

Love On the Edge

Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the "shelf back" to reach the heart of the consumer, and building participation.

Turn Your Brand Into a Lovemark

Brands are running out of juice, says Kevin Roberts. Love – the powerful emotional connection between companies, their people and their brands – is the key to long-term success and unwavering customer loyalty. After all, humans live by their emotions; it’s how we make decisions and run our lives. Business needs love, he emphasizes. Drawing from recognized real-world examples – Nike, Starbucks, IKEA, Coca-Cola – Roberts explores the story of Lovemarks, a concept he coined a decade ago that has since transformed the future of marketing, and explains how and why it is relevant to any endeavor (not just marketing) – and any person – that draws on the value of ideas. The ultimate goal of every business leader is to make their organization a Lovemark

The Future of Engagement: Big Data + Big Emotion

Over the last decade, the marketing landscape has changed – and continues to change – exponentially as marketers and consumers both become more sophisticated, technologically adept, price-smart and increasingly conscious of the impact of a good reputation. This tech-led empowerment will only grow as the “Internet of Things” connects everything to everyone; it scrutinizes our daily lives down to the moment, and allows companies to access and use ever-more data – location, interests, purchasing and search histories – to tailor messages and advertisements. However, Big Data is merely rational, explains Kevin Roberts. It gives marketers an incredible ability to draw patterns, identify interest and even attempt to predict future action. It does not help create loyalty or provide understanding of human value or emotional reasoning. Roberts discusses why data doesn’t mean anything without empathy, and explores how marketers must leverage both to build “loved brands.” After all, Big Data can read the lines, but not between them.

Creative Leadership in the Age of Now

In business, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively and instinctively – and be driven by ideas, not rules, believes Kevin Roberts. Creativity, he says, is today’s most important leadership quality to cope with growing complexity. However, creative leaders are not a common breed. Roberts talks about how to find them and cultivate them, and frames his model of creative leadership – the next radical order for solving problems, increasing competitiveness, accelerating brands, driving business results, and winning in an always-on world. In the Age of Now, he says, creative leaders thrive and flourish. “We live in a VUCA world and it’s the people who make it Vibrant, Unreal, Crazy and Astounding who are tasked and ready to win.”

News


Kevin Roberts on women in leadership roles - Business Insider

But Kevin Roberts, chairman at Saatchi & Saatchi and head coach at the advertising agency's parent company Publicis Groupe, thinks people at such ...

Kevin Roberts Will Resign as Saatchi Chairman After Backlash Over ...

Less than a week after making dismissive comments about gender bias in the ad industry, Saatchi & Saatchi chairman Kevin Roberts has opted to resign, ...

Publicis Places Executive Kevin Roberts on Leave Following ...

Kevin Roberts, executive chairman at Saatchi & Saatchi and head coach at the ad agency's parent company Publicis Groupe, was placed on leave after he ...

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