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Kevin Werbach          

Associate Professor, The Wharton School, University of Pennsylvania

Kevin is the co-author of “For the Win: How Game Thinking Can Revolutionize Your Business.” After graduating from law school he was Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop the US government’s approach the the Internet and e-commerce in the 1990s. Subsequently, he edited Esther Dyson’s renowned monthly report Release 1.0, and co-organized the PC Forum conference. He then worked as a technology analyst and consultant, advising companies and policy-makers. Kevin is now on the faculty of Wharton, one of the world’s top business schools, while continuing many of his previous work. He helped establish the Obama Administration’s technology agenda as a member of the Presidential Transition Team and advisor to the FCC and Commerce Department. Most recently, he organized the first symposium and first MBA course on gamification via Coursera.

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