[email protected]
A veteran automotive marketer who's held senior titles at Lexus and Nissan, McCullough assumed the post of Jaguar Land Rover's Vice President of Marketing in September of 2014, and has since helped Jaguar stage one of the biggest comebacks in the automotive segment.
McCullough's team led the creative around “British Intelligence,” a multiplatform marketing initiative that linked bad-boy Brits with correspondingly bad-ass cars in the form of Jaguar’s new F-Type. Jaguar's marketing crew also steered the brand into its first-ever Super Bowl spot (whose #GoodToBeBad hashtag became the most popular of the game) and also presided over the Tom Hooper-directed spot starring Nicholas Hoult.
Under McCullough's marketing leadership, Jaguar Land Rover is turning in high-performance financials, too. This month, year-to-date U.S. sales were up 15 percent.
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