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Kipp Bodnar        

CMO at HubSpot, Founder of SocialMediaB2B & Author of "The B2B Social Media Book"

Kipp Bodnar is vice president of marketing at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers that guide and execute HubSpot's lead to customer conversion marketing efforts.

Kipp is co-author of "The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More" (Wiley). He is an experienced social media marketer who co-founded, the leading online resource for social medias impact on B2B marketing.


You can't automate shitty marketing: HubSpot CMO Kipp Bodnar

Consumers generally perceive sales and marketing executives as untrustworthy, according to Kipp Bondar, Chief Marketing Officer of the renowned inbound marketing solutions company HubSpot....

HubSpot plans to launch Japan operation

TOKYO – After Sydney and Singapore, marketing automation company Hubspot is now aiming to start operations in Japan by September 2016.

B2B marketers are starting to understand the importance of building brand and upper funnel activity, says Hubspot CMO KippBodnar.

Speaking at the software businesses event about inbound marketing tactics, such as content, in Singapore this week, Bodnar said the blurring between B2B and B2C was starting to be a reality for marketers.

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