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Kurt Hugo Schneider is a composer, music producer, director, and videographer. He has a major internet presence with over 4 million YouTube subscribers and over 800 million views. He creates original music videos as well as covers for some of YouTube's hottest stars, all with millions of clicks. His online presence has led to major digital & TV ad campaigns for Coca-Cola, Buick, Sprint and Samsung.
Schneider began collaborating with Sam Tsui while both were in high school and continued while they were at Yale. He produced videos of Tsui singing covers and medleys, and has since made an online musical series ("College Musical") and produced original songs.
They first garnered media attention with a video of a Michael Jackson medley. This video remains the 4th most viewed (more than 31 million) on Schneider's YouTube channel KurtHugoSchneider, which has over 500 million total views and more than four million subscribers. This medley is one of several in which Schneider, using video editing, creates the illusion of a one-man a cappella choir, with Tsui covering lead and backing vocals, playing multiple versions of himself. Their medley videos have been described by Time as a combination of Glee and Attack of the Clones. The viral videos led to a few appearances on national television, including The Oprah Winfrey Show and The Ellen DeGeneres Show. On February 3, 2011, Schneider's video of Tsui covering Hold It Against Me, in which Tsui sang and played the piano with Schneider on percussion, was featured on Britney Spears' official website.
The popularity of their videos has encouraged the duo to branch out to other projects. Since September 2010, Schneider and Tsui have also begun to release videos of original songs and in May 2013, Sam Tsui's debut original album, "Make It Up", was released.
Schneider has also made music videos in collaboration with other artists. Popular videos include a Miley Cyrus medley sung by Christina Grimmie, a duet between Tsui and Grimmie singing "Just a Dream" (the most viewed video on 'KurtHugoSchneider', with eighty million of views), and a Starcraft-themed parody video, with Husky, of Baby. He has also parodied the infamous "Friday" by Rebecca Black with his variation being known as "Void Rays". He has collaborated with Tiffany Alvord on a Taylor Swift Medley and Matisse on a Medley of Rihanna songs. He has also collaborated with Max Schneider on a number of occasions: for example he directed a Bruno Mars medley for Max Schneider & Victoria Justice, a Maroon 5 Medley and a Christmas Medley. Schneider also co-wrote 'Standing In China' with Max Schneider for Cody Simpson's album Paradise. Schneider was also an associate producer for a musical admissions video for Yale, which features a cast consisting of Tsui and fellow Yale students.
In 2013, Kurt Hugo Schneider and Coca-Cola teamed up to create music videos featuring creative covers of two 2013 hits namely Calvin Harris' "Feel So Close" and Of Monsters and Men's "Little Talks" for a campaign called "The Sounds of AHH". Commercial edits of the hits premiered on the inaugural episode of Season 13 of American Idol on January 14, 2014 on FOX.
In the two new versions, recreated by Schneider, he is shown making the track playing only Coca-Cola bottles, glasses and cans. In addition, "Feels So Close" features the vocals of Sam Tsui whereas on the track "Little Talks", he is accompanied musically by beatboxing cellist Kevin Olusola.
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