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Kyra Reed    

Branding & Marketing Strategist, Founder of Markyr Cannabis & Women in Cannabis

Kyra Reed is an industry veteran and brings a unique and fresh social-first approach to brand marketing and digital strategy. Prior to co-founding [made to order], she spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses and well-known events such as the Monterey Pop Festival.

For her work spearheading the revitalization of the iconic Roxy Theater and Sunset Strip in Los Angeles entertainment district, she was named a ‘Social Media Pioneer,’ by Entrepreneur Magazine. In this role, she has one of the most prominent social media case studies to date.

Reed is the author of Blog 101, a beginner’s guide to blogging and a contributor to The Power of Real-Time Social Media Marketing by Beverly Macy. She has guest-lectured at UCLA and USC and has spoken at a number of conferences, including Digital Music Forum West, Blog World, ASCAP Expos and SXSW. Her work has been featured in top tier media outlets including TechCrunch, The New York Times and NPR.

Speech Topics

The emotigraphic Process for Community Identification

Marketers have been using demographic and psychographic data to identify and communicate with their target markets since the 1960s. It has been an effective method for shaping massaging and selling products...until the advent of social media. Social media requires ongoing connection and conversation to succeed and that is nearly impossible to create with the data most marketers have at hand. This (workshop, session, talk, etc.) will introduce you to a new methodology for determining how to understand your customer on an emotional level. You will learn: 1. How to inspire conversation, not just commentary. 2. How to engage your community over the long term, and get them invested in the success of your brand or product. 3. How to make every piece of content count.

The Social System: 5 Steps to Social Media Success

The Social System is a simple, straightforward, easy-to-follow, systematic and scalable approach for any business to use to supercharge their social media strategy.

This workshop guides the audience through the process of The Social System by introducing them to the components and steps necessary to build a robust and congruent persona online. It is a fun and engaging presentation that will help the audience see their way out of the confusion and complexity of most social media strategies. This process will get them excited about their social media and winning at it quickly.

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