Lalin Anik is an Assistant Professor of Business Administration at the University of Virginia's Darden School of Business, where her research and teaching focus on the impact of social connection on consumer behavior and consumer welfare. Her expertise in marketing and behavioral economics explores the multifaceted influence of social connections—from creating new social ties to priming existing ones—on consumer behavior, primarily in motivation and social influence. Anik's work includes consulting with major companies, organizations, and governments to design novel social interventions that enhance the health, happiness, and productivity of employees, consumers, and communities.

Anik's research has been published in prestigious academic journals including the "Journal of Marketing Research," "Social Psychological & Personality Science," "PLoS ONE," and "Social Influence." Her work has been featured in high-profile media outlets such as Bloomberg, CNN, Forbes, Harvard Business Review, The New York Times, National Public Radio, Scientific American, The Washington Post, and The Wall Street Journal. She has also been a celebrated speaker at venues like the United Nations and TEDx. In recognition of her exceptional contributions to business education, Anik was named “2019 MBA Professor of the Year” and one of “2019’s Best 40 Under 40 MBA Professors” by Poets & Quants. Additionally, she has received the Faculty Diversity Award twice and has been nominated multiple times for the Outstanding Faculty Award at Darden.

Anik teaches the core marketing course in the full-time MBA program at Darden. Her previous teaching assignments include the MBA, Executive Education, and PhD programs at Harvard Business School, Duke University, and Brandeis University. Before her tenure at Darden, Anik was a post-doctoral fellow at Duke University's Fuqua School of Business, collaborating with Dan Ariely at The Center for Advanced Hindsight. She holds a B.A. in psychology and business from Brandeis University and a Doctorate of Business Administration in marketing from Harvard Business School. Notably, she was named one of Turkey’s 50 Most Creative People by Mediacat in 2020. Additionally, Anik is a former member of Turkey’s national swim team and set several records during her swimming career.

Business