Mr. Seng Yee Lau serves as President of Online Media Business and Senior Executive Vice President of Tencent Holdings Ltd. Mr. Lau served as Executive Vice President of Online Sales Service and Enterprise Brand Management of Tencent Holdings Ltd. since July 2006. Mr. Lau oversees Tencent Holdings Ltd. 's sales and marketing of online ads and management of its brand image. He joined Tencent in 2006 with the responsibility of overseeing its online media business division, and also the mandate to further develop its online advertising business, and enhancing the corporate brand values for its various web properties. He is a seasoned professional in branding and marketing communication with more than 17 years of solid experience working in leading international advertising agencies, and with the previous 13 years in a leadership position in China. Prior to joining Tencent, He served as executive partner of Publicis China and Chief Executive Officer of BBDO China. He was with senior management of Dentsu Young & Rubicam and McCann-Erickson. He also sits in the advisory board for Ad-Tech, the globally renowned organization for Online Marketing. Mr. Lau has been a prolific speaker and article contributor in the advertising industry. He was the Chairman of Shanghai 4As Council in 2003. At the end of 2007, He held the post of Vice President of China Advertising Association, as well as the Visiting Professor of Shanghai Normal University. In early 2007, He was named by the China Advertising Association as "Person of the Year 2006 in the China Advertising Industry." Later that year, he led the TENCENT team to win the Strategic Partnership of the 14th and 15th China Advertising Festival. In March 2008, he was honored with the prestigeous "Remarkable Contribution Award for China's 30 Years Advertising History", from China Advertising Association. Mr. Lau received his EMBA from Rutgers State University of New Jersey, USA. He completed Advanced Marketing Management courses of Harvard Business School in 2007 and AMP (Advanced Management Program) of Harvard Business School in 2010.

Digital Marketing