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Laura Best        

Founder & CEO of Global Community "Passion Collective"

Laura Best is the force behind Passion Collective, a global movement shaking up the way we think about work and life. Originally from England, Best built an accomplished marketing career in the UK and the Twin Cities, working with some of the world’s largest brands including Land Rover, American Express and Target.

Best kicked off a revolution in 2014 with the launch of Passion Collective, which gave professional women a space to have real, no-holds-barred conversations about passion, identity, and fulfillment at a time when many didn’t feel they had the permission to support each other or talk openly about their hopes and needs. Now, a decade later, Passion Collective includes more than 17,000 fierce "Passionados" of all genders, has hosted hundreds of events, and has “walked the walk” by awarding microgrants to “Passion Seekers” in Europe, US and Africa.

Best resonates deeply with audiences, because she knows their journey – she’s experienced burnout (and risen from it), she’s been the “only” at decision making tables, and has felt the loneliness of being an ambitious working parent, thousands of miles from “home”, questioning her path ahead. What distinguishes Best is her relatability, her directness and humor, and her belief in “Practical Inspiration” that gives clarity and motivation for the next steps to take.

Purpose-driven organizations such as NextUp, Insperity, Old National Bank, Meritas, Auer Steel, Atomic Data, and Mentormate have all welcomed Best as a speaker, workshop leader and panel facilitator in recent years. Best's signature keynote, "Supercharge Your Work and Life by Rediscovering Your Passions," gives practical inspiration to audiences, inspiring them to level up their commitment to living passion-fuelled lives.

Best’s new book, due in 2024, will fire up "Passion Seekers" everywhere, and her fast-growing podcast, Passion Chats, shares bite-sized conversations to inspire. (Find it here: http://bit.ly/passion-chats). Living in Minneapolis, MN, with her family, Best's passions extend from the fun of tennis to the delight of layer cakes, the curiosity of genealogy, the adventure of solo travel, and connecting with history in all its forms.

Speech Topics


Supercharge Your Work and Life By Rediscovering Your Passions

Want to supercharge your work and life?

Laura Best, founder of the women’s community, Passion Collective, is ready to help.

If you’re like most people, each day you work to check the boxes of success (either the ones you give yourself or those that others give you) so you can climb the ladders of work and life.

We're professionals, team members, carers and friends – always crunched for time and running low on energy. The chances of making a real impact can sometimes seem to be slowly moving out of reach.

How did this happen?

  • We’ve lost sight of the things we love to do; the things that light us up.

  • It’s time to rediscover your passion, gain renewed energy, fulfillment and countless benefits in your career, relationships and personal wellness.

In this inspiring, interactive session you will learn:

  • What passion really is, its benefits and how to identify it in yourself.
  • The barriers that “Passion Seekers” experience.
  • Five essential ways to rediscover your passions.
  • How passion can help you focus on meaningful work that helps you and your teams.

Laura Best focuses on "Practical Inspiration" with an emphasis on attendees being inspired to take action, no matter how small. This session will include elements of personal story, practical insights, journaling and facilitated discussion.

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