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Laura Lopez  

A published author and former marketing VP with over 20 years corporate business leadership experience

Laura Lopez likes to cut through the clutter. Business today is competitive and ever changing. Differentiation is necessary for staying in the game. Being connected to your consumers, your customers and your employees is an essential part of the equation and can actually set you apart in this frenetic world. Having a leadership and branding mindset is a must for business today in order to cut through the clutter to get noticed and achieve the results you need personally and professionally. Laura is a Leadership Specialist and a Branding Expert to help you do just that. During her 20-year corporate career, Laura held a variety of positions of increasing responsibility in Marketing and General Business Management where she applied her leadership and branding skills.

Laura has been in leadership roles from the beginning of her 20- year corporate career. Most recently as VP, Marketing at The Coca-Cola Company she effectively led teams of people to introduce new products, develop advertising campaigns and generated results year after year. She knows the importance of motivating and inspiring others to bring their best in order to achieve sustainable results.

Laura is also a classically trained brand marketer with her experience in creating and building brands at both Avon Products and The Coca-Cola Company. Her experience in brand building and positioning has also been applied to established house hold name brands in need of makeovers such as Minute Maid. Laura can help you apply the traditional branding techniques used by large consumer branding companies to your company brand and your personal brand. Learn how you and your associates can find synergies and linkages between your company brand and your own personal brand so that you are engaged everyday in growing professionally and personally.

Laura's keynotes and programs draw on this rich business experience both as a leadership specialist and branding expert to bring you and your organization great value and bottom line impact.

Laura holds a Masters of Business Administration from The American Graduate School of International Management (Thunderbird) and has a Bachelors of Science from Bucknell University. A native New Yorker and first generation American, Laura's heritage is of Spanish descent. Her parents emigrated from Spain as young children. She is multilingual, speaking fluent Spanish, English and French. She brings a broad international and cultural perspective to her programs as well. Laura has spent significant time outside of the US particularly in Spain, France, Mexico and Turkey. Laura's programs have no borders, her insights are applicable in the US as they are abroad.

Laura is married and has a daughter. She lives in Houston, Texas with her family.

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