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Laura Ries    

Branding Guru and Best-Selling Author

The co-founder and President of Ries & Ries Consulting, Laura consults with and speaks for companies seeking to grow their business effectively. An expert on branding, one of today's most important business strategies, Ries uses hands-on experience from TBWA/Chiat Day advertising and her own research work to help businesses in every sector achieve market leadership.

With her father and her company's co-founder Al Ries, Laura Ries give speeches, write articles and consult with many major corporations. They have also written four books including The 22 Laws of Immutable Branding, The 11 Immutable Laws of Internet Branding, The Fall of Advertising and Rise of PR, and The Origin of Brands, their newest book which was released to stores in May of 2005.

In 2002, Business 2.0 named Laura Ries a "management guru." Additionally, Laura has appeared on the Fox News Channel, CNBC, ABC World News Tonight and makes regular appearances as a branding expert on CNN. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age, and other publications.

 

Traveling From: Georgia

Videos


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Laura Ries - Leading Authorities
added over 8 years ago

Speech Topics


The Visual Hammer.

Laura Ries is a leading branding strategist for prominent media outlets, a sought-after speaker, a popular television personality, and a best-selling author. She recently released Visual Hammer, which discuss how the critical missing piece in most marketing programs is a powerful visual that can drive a brand into the mind.

Consumers are blasted with words at an astounding rate. Between traditional media and new social media, the amount of words, tweets and status updates is overwhelming. Ries believes that in a world of words, a visual hammer is the best, most effective way to get inside a consumer’s mind, yet 99% of all marketing programs lack one. She says one reason is that management is totally focused on words, when they need to think more about visuals. A visual hammer is a symbol that stands for a brand name. It subconsciously communicates the emotional power of a brand while driving a verbal idea into the mind. In this presentation, she discusses effective visual hammers and explains how an audience can capitalize on this concept and create visual hammers of their own.

The Immutable Laws of Marketing and Branding.

Based on her decades of experience, Laura Ries discusses the immutable laws of marketing and branding in a presentation tailored to her audience and its industry. She also discusses how the internet, including social media, plays a role in today’s marketing and how organizations can effectively use these tools to their advantage.

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