The Immutable Laws of Marketing and Branding.

Based on her decades of experience, Laura Ries discusses the immutable laws of marketing and branding in a presentation tailored to her audience and its industry. She also discusses how the internet, including social media, plays a role in today’s marketing and how organizations can effectively use these tools to their advantage.

The Visual Hammer.

Laura Ries is a leading branding strategist for prominent media outlets, a sought-after speaker, a popular television personality, and a best-selling author. She recently released Visual Hammer, which discuss how the critical missing piece in most marketing programs is a powerful visual that can drive a brand into the mind.

Consumers are blasted with words at an astounding rate. Between traditional media and new social media, the amount of words, tweets and status updates is overwhelming. Ries believes that in a world of words, a visual hammer is the best, most effective way to get inside a consumer’s mind, yet 99% of all marketing programs lack one. She says one reason is that management is totally focused on words, when they need to think more about visuals. A visual hammer is a symbol that stands for a brand name. It subconsciously communicates the emotional power of a brand while driving a verbal idea into the mind. In this presentation, she discusses effective visual hammers and explains how an audience can capitalize on this concept and create visual hammers of their own.