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Laura Roeder  

Digital Marketing Pioneer, Social Media Consultant, and Founder of Roeder Studios

Laura Roeder is a social media marketing expert who teaches small businesses how to become well-known and claim their brand online. She is the creator of "Your Backstage Pass to Twitter" and "Creating Fame" and author of Facebook Fame: The Facebook Marketing Bible For The Small Business. In 2011, Laura was named one of the top 100 young entrepreneurs age 30 or younger by the Empact100 and was invited to speak at the White House, where she pledged to give back her time and money to entrepreneurship.

Laura has spoken at numerous influential industry conferences including, BlogWorld, South by Southwest Interactive Conference, Real Estate Connect, Online Marketing For Women Entrepreneurs, The Social Communications Summit and Blogher, discussing online marketing, new media, social media, personal branding, community building, and making authentic connections online. Laura has been seen on Fox News, Forbes.com and quoted in the Los Angeles Times and CNET. She has contributed to many influential online publications such as ProBlogger, CopyBlogger, and Fast Company.

Laura believes in giving back, volunteering and showing support to budding entrepreneurs around the globe. She has traveled to South Africa as part of the Virgin Unites Branson Centres of Entrepreneurship where she offered guidance to budding entrepreneurs in the country and has spoken to students at the University of Southern California and Loyola Marymount University.

Laura travels the world, developing video content about social media, entrepreneurship and personal branding.

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How To Use Social Media To Craft Your Own Career

The job market sucks, no one’s hiring, and if you do land a job they only want you as a temp or freelancer. What’s a young person just entering the job marketing to do? Laura Roeder quit her first and only “real job” at 22 to create her own career path and hasn’t looked back since. In this fast-paced talk, Laura explains how to leverage blogs and social networking sites to create a “choose your own adventure”-style career of your dreams.

Socially Invisible

Yes, your company has a “web presence,” but are you taking full advantage of all the big tools like Facebook and Twitter? If you aren’t, someone else is, and you’re handing strangers the keys to your brand and online reputation. In this engaging, talk social media expert Laura Roeder explains the essentials of being present in social media and why it doesn’t have to be complicated or time-consuming. Learn to take back the reigns with a few easy steps to setting up an effective presence on Twitter and Facebook.

The Three Steps to Creating Fame For You and Your Business

In this innovative take on social media you’ll learn: how to position yourself as the leader in your industry, easy ways to amp up the “know like and trust” factor that makes prospects approach you ready to buy, the steps to build community of online fans that spread the word about you all over the internet, and the new way to fill your funnel without any paid advertising.

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I'm a Woman in Tech, But Even I Didn't 'Get It' Until This Week

After 10 years as a business owner, I encountered a specific kind of sexism this week that I've actually never come across before.

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