Lauren Wirtzer-Seawood is the Head of Music Partnerships at Instagram. She serves as Instagram’s liaison to the music world, securing special celebrity generated content and collaborations for the brand.

Previously, Wirtzer-Seawood was the head of digital strategy for Beyoncé’s company, Parkwood Entertainment, helping steer the superstar’s internet presence, including her 98 million–follower Instagram account.

Wirtzer-Seawood started her career as an assistant at Def Jam in the 1990s. She went on to manage the non-music Def Jam dealings including mobile, video games and apparel partnerships, on behalf of Russell Simmons, Lyor Cohen and Kevin Liles.

Social Media, Social Networking, Music, Celebrity, Entertainment Industry, Women in Entertainment, Entertainment