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Laurent Potdevin
Former CEO of Lululemon; Former President of Toms Shoes and Manager of LVMH
A passionate leader and visionary, Laurent joined lululemon athletica with the unique experience, drive and understanding to fuel the company's growth as a global brand.
Laurent has a deep understanding of premium brands, athletic apparel, technical products and innovation. He is a broad general manager with a track record of success across all functions-- from marketing, to product innovation, to supply chain and operations management.
While Laurent has demonstrated a unique ability to lead and elevate global, lifestyle-focused brands, including his roles at TOMS and Burton, across a broad consumer base, he also has an uncommon ability to navigate complex back-end business structures. His vast experience in supply chain management, sourcing and operations has helped strengthen business models to support sales and growth across organizations. Over the past two decades, Laurent has devoted himself to working at companies deeply focused on the customer experience and constant innovation.
As an engineering student in Switzerland, Laurent demonstrated a passion for athletics and innovation. He and his classmates designed and created snowboards when they weren't able to access the best equipment; an experience that would serve him well years later as a leader at Burton. Early in his career, he gained experience in premium, luxury brands though his tenure at LVMH. What started as a role in the M&A division-- where he identified the potential of Berlutti footwear brand early on-- evolved into a position as Director of North American Operations for the company's premier Louis Vuitton brand where he was integral in optimizing the brand's North American supply chain.
In 1995 he joined Burton and held various leadership positions-- including director of operations, COO and CEO. During his 15-year tenure, Laurent collaborated with teams across all aspects of the business to develop Burton into a global company synonymous with the sport. Burton diversified into new categories to include a full range of gear and inner and outerwear necessary to enjoy all aspects of the sport and the snowboarding lifestyle. He was instrumental in building Burton's Austrian subsidiary into Burton's largest and most successful.
Laurent further honed his ability to transform brands globally in his most recent role as President of TOM Shoes, a giving company founded on the mission that they would match every pair of shoes purchased with a pair of new shoes given to a child in need. Laurent quickly recognized the powerful vision at TOMS and established an infrastructure that would enable the concept to take flight globally.
Under his guidance, TOMS expanded into ten new countries in just 12 months. TOMS' growth rate accelerated significantly over the course of Laurent's tenure, as evidenced by the fact that the company gave away 10 million pairs of shoes through its One-for-One giving program between 2006 and 2013, and now expects to give away another 10 million pairs in just 18 months.
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