The keynotes by Laurie Tucker focus on corporate marketing and the commitment to brand recognition. Tucker summarizes the necessity of companies to ensure their brand is maintained while undergoing changes and massive overhauls.

Laurie Tucker attended the University of Memphis, and she is the Senior Vice President of Corporate Marketing at FedEx Services. In 2000, FedEx, a logistics services company, revamped its identity to achieve global success. Tucker helped FedEx deal with its brand name change. She currently lives in Memphis, Tennessee.

The keynotes by Laurie Tucker help companies deal with change, while keeping their brand's identity solidified. Laurie is a business problem solver who believes in the power of staying committed to a brand's core values.

Innovation