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Leidy Klotz studies the science of design, which, he reminds us, is something we all do every day. A professor at the University of Virginia, his research has appeared in both Nature and Science and his popular science book, Subtract, is among the most influential published since 2020 and is already on all-time reading lists for both design and behavioral science. Leidy has been interviewed for outlets including Hidden Brain, Freakonomics, NPR, and The Atlantic. His writing has appeared in outlets such as The Washington Post, Fast Company, Harvard Business Review, and Scientific American. He has given more than 100 invited talks at leading universities, think-tanks, and companies.
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