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Les Gold        

Star of "Hardcore Pawn" on truTV, Third-generation pawnbrowker; Negotiating, sales and business management expert

Hardcore Pawn is an American reality television series produced by RDF USA (later Zodiak USA) and Richard Dominick Productions for truTV about the day-to-day operations of American Jewelry and Loan, a family-owned pawn shop on Greenfield Road between 8 Mile Road and the John C. Lodge Freeway in Detroit, Michigan. The series premiered on August 16, 2010, delivering two million viewers, setting a record as truTV's most-watched series premiere ever.

American Jewelry is owned by Les Gold, a 62-year-old man who is the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993. In 2011, American Jewelry expanded to its second location when it acquired Premier Jewelry and Loan in Pontiac.


Detroit reality star Les Gold faces cooking challenge of 'Chopped'

Les Gold is best known as the patriarch of "Hardcore Pawn," the former TruTV series about life at his family's American Jewelry and Loan Store on Detroit's 8 ...

'Hardcore Pawn' Les Gold: We do about 1K loans a day | Fox ...

Hardcore Pawn's Les Gold on the use of pawn shops for short-term lending.

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