In 2008, Leslie Chacon founded User First, a user-experience research firm that offers usability consulting and full-service research studies. Under her direction, User First has become the leading provider of eye tracking research in the Southern California area. Her team has not only helped Fortune 500 clients improve user performance and efficiency, but also has also helped clients uncover key drivers of the emotional responses that create brand loyalty and, ultimately, significant ROI. The team achieves these measurable results through a dedication to collecting empirical data, integrating different data sources, using best practices in research, and closely collaborating with clients around research goals and outcomes. Chacon frequently speaks at industry events as an expert in eye tracking, often focusing on the power of combining eye tracking with other research methods.

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