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Leslie Sanchez      

Political Analyst & Entrepreneur

An author, political analyst, and former director of a White House education initiative, Leslie Sanchez is known for her straightforward style and in-depth understanding of the political and cultural landscape, both inside and outside Washington. Sanchez was an on-camera member of CNN's award-winning 2008 election coverage team. She is the author of the critically acclaimed You’ve Come a Long Way, Maybe: Sarah, Michelle, Hillary and the Shaping of the New American Woman and Los Republicanos: Why Hispanics and Republicans Need Each Other.

Sanchez is founder and CEO of Impacto Group LLC, a premium communications and market research firm that specializes in defining social and economic trends affecting women and the emerging US Hispanic community. Her leadership earned her a place on Hispanic Business magazine's list of the nation's "100 Most Influential Hispanics." In 2010 she was honored with the prestigious Spirit Award in Media by the California Latino Legislative Caucus and named "Texas Powerbroker" by The Houston Chronicle for being among the most influential Texans in Washington.

Previously, Sanchez served as deputy press secretary at the Republican National Committee where she was one of the principal architects of the organization's first-ever multi-million dollar ad campaign aimed at Hispanic voters. She was later appointed by President George W. Bush as the executive director of the White House Initiative on Educational Excellence for Hispanic Americans. She also served as a legislative aide to US Rep. Henry Bonilla (TX-23), where she focused on appropriations issues and immigration and border security policy.

Sanchez has appeared on a wide range of major media outlets, including The Today Show (NBC), The Early Show (CBS), The News Hour with Jim Lehrer (PBS), Oprah Radio, Fox News Channel, MSNBC, Univision, and Telemundo. She is a regular contributor to CNN.com, and her writings have appeared in The Wall Street Journal, The New York Times, The Washington Post, and US News & World Report.

Speech Topics


The Changes in Washington.

The historic 2008 Presidential election ushered in a new era of activist government in Washington. From the reregulation of the financial markets to an expanded role for government in health care to tens of billions being spent on economic stimulus, President Barack Obama and the Democrats in control in Congress are changing the rules of the game. Drawing on her experience at the Republican National Committee as well as her work as president of one of the country?s leading women- owned market research firms, Leslie Sanchez explains the country's reaction to the new day in Washington and whether the pendulum has really swung as far as people think.

You've Come a Long Way, Maybe: The Progress of Women in Politics.

The prevalence of serious women candidates in the 2008 primary and presidential elections doesn't mean that women have finally achieved parity with men in politics. Drawing on lessons of her forthcoming book, Leslie Sanchez explains how the development of the post-modern women's movement has, on both ends of the political spectrum, changed politics in America and how politics in America have changed women.

Reaching America's Latinos.

The diversity of the marketplace makes the challenge of networking effectively more difficult. Leslie, drawing from her real life experience on both sides of the desk, gives guidance on how to make and keep meaningful cross-cultural contacts instead of increasing tensions through misunderstanding.

Opportunities and Challenges in Hispanic Education.

Education is not the problem, says Leslie Sanchez, it's the solution. Nevertheless, the current system is not working for everyone, not just by failing to teach the 3 R's but in the ways that fail to develop new generations of Americans, united in the idea of a common country and a common ethic. An educated population is a secure, prosperous and knowledgeable one that can compete effectively with China and India in the coming global marketplace.

Discover America's True Swing Voters: Hispanics.

Based on her book Los Republicanos: Why Hispanics and Republicans Need Each Other, Leslie emphasizes that Hispanics aren't just changing America at its edges they are the new powerhouse poised to decide the nation's political future for generations.

Dream Big!

Poignant and often funny, Leslie Sanchez tells her personal tale of determination, luck, and a pursuit of a higher education which brought her to where she is today is a roadmap for others. Her success can be anyone's success, she says. It's all a matter of attitude.

Hispanic Entrepreneurship

Hispanics are the largest single minority group in the United States, and their numbers are expected to increase exponentially in this century alone. Leslie Sanchez teaches her audience how to reach this fast-growing segment of the US market, both what to do and what not to do to build a loyal customer base.

Sarah, Michelle, Hillary & the Shaping of the New American Woman

Why Hispanics & Republicans Need Each Other

The New America: How Economic and Demographic Changes in the West are Driving the National Conversation

Since its founding, America has moved inexorably west. It is a place where borders are meant to be crossed. The drive for expansion, for discovery, to embrace new challenges that was once geographic is now demographic. The western states represent the “New America,” with all the opportunities implicit in that idea.

From technology to manufacturing, from finance to entertainment, the west is driving innovation in the American ethos. Both Navarrette and Sanchez live in the west. They can speak with familiar intimacy about the trends they see, the changes they have experienced in a way that is both informative and entertaining.

The west has always been more than just a place; as Hollywood has portrayed it to the world it is a state of mind. It is where political and grassroots movements begin. It is the gateway to the emerging markets of the east – China, Japan, Vietnam, Singapore, Malaysia. It’s where, particularly in the Rocky Mountain States and in the southwest, where America is growing. What happens there eventually migrates to the rest of the nation – so everyone from policymakers to business leaders needs to understand how life in this vital region of the United States is changing because that is the way the country will continue to evolve.

Let Sanchez and Navarrette be your guides to the West. From where they stand, they can look far into the distance and see clearly what is over the horizon. Through this interesting and informative on-stage interview program, they look forward to sharing their vision with you.

The Road to the White House: How Women and Hispanic Voters will Shape the 2016 Election

The electorate is not just voter blocs and special interests; it's people exercising their right to be heard and trying to inject a measure of control over their lives. In legislative and electoral politics, working with women and Hispanics, Leslie has developed a game plan for moving people to action that involves more than immigration reform and so-called "women's issues."

News


Leslie Sanchez, Acclaimed Author and Political Analyst, Honored During 9th Annual Spirit Awards

AUSTIN, Texas, May 12 /PRNewswire-USNewswire/ -- Leslie Sanchez, author and political analyst, was honored with the prestigious 2010 Spirit Award by the California Latino Legislative Caucus during a special ceremony at the California Legislature on May 3. Senator Gilbert Cedillo (D-Los Angeles) Chair of the Latino Caucus and Assembly member Tony Mendoza, (D- Artesia) Vice Chair, hosted the ceremonies.

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