Leslie Sanchez is a media entrepreneur, author, and political analyst for CBS News. Recognized as an award-winning expert on trends impacting women and the Hispanic/Latino markets, her insights have delivered winning campaigns for Fortune 100 companies, early stage startups, political candidates, and global non-profits. In 2019, she was also named a Johns Hopkins University Leadership Fellow.
Sanchez joined CBS News as a political analyst in 2015, contributing to the Network's streaming news properties and broadcasts, including Election Nights and coverage of primaries, political debates, and conventions. She provides analysis of the White House, Congress and statewide elections, and developed documentary content for CBS News Streaming on immigrant workers in forestry, Latino Republicans in South Texas, and toxic homes caused by Hurricane Harvey. Sanchez has also produced long-form coverage for CBS News Streaming on elite colleges struggling to integrate low-income students and the global rise of Reggaeton music.
Whether dissecting the evolution of Latino voters or exploring the challenges facing women in leadership, Sanchez has an uncanny ability to predict and dissect pivotal moments. Her books, "Los Republicanos" and "You've Come a Long Way, Maybe," earned her accolades like "100 Most Influential Hispanics" by Hispanic Business and "Texas Powerbroker" by the Houston Chronicle.
Sanchez previously held a number of political and government-related appointments, including director of the White House Initiative on Hispanic Education under former President George W. Bush; legislative aide for a Member on the House Appropriations Committee, and deputy press secretary for the Republican National Committee.
Sanchez is a fifth-generation Texan who holds a BA from George Washington University, and an MBA from Johns Hopkins Carey Business School.
Americano Dream: How Millennials and the Next Generation of Hispanic Voters Are Reshaping America
The electorate is not just voter blocs and special interests; it's people exercising their right to be heard and trying to inject a measure of control over their lives. Younger ethnic voters are challenging party labels, identity politics, and choosing political activism on their terms.
The New America: How Economic and Demographic Changes in the West are Driving the National Conversation
Since its founding, America has moved inexorably west. It is a place where borders are meant to be crossed. The drive for expansion, for discovery, to embrace new challenges that was once geographic is now demographic. The western states represent the “New America,” with all the opportunities implicit in that idea.
From technology to manufacturing, from finance to entertainment, the west is driving innovation in the American ethos. Both Navarrette and Sanchez live in the west. They can speak with familiar intimacy about the trends they see, the changes they have experienced in a way that is both informative and entertaining.
The west has always been more than just a place; as Hollywood has portrayed it to the world it is a state of mind. It is where political and grassroots movements begin. It is the gateway to the emerging markets of the east – China, Japan, Vietnam, Singapore, Malaysia. It’s where, particularly in the Rocky Mountain States and in the southwest, where America is growing. What happens there eventually migrates to the rest of the nation – so everyone from policymakers to business leaders needs to understand how life in this vital region of the United States is changing because that is the way the country will continue to evolve.
Let Sanchez and Navarrette be your guides to the West. From where they stand, they can look far into the distance and see clearly what is over the horizon. Through this interesting and informative on-stage interview program, they look forward to sharing their vision with you.
Why Hispanics & Republicans Need Each Other
Sarah, Michelle, Hillary & the Shaping of the New American Woman
Hispanics are the largest single minority group in the United States, and their numbers are expected to increase exponentially in this century alone. Leslie Sanchez teaches her audience how to reach this fast-growing segment of the US market, both what to do and what not to do to build a loyal customer base.
Poignant and often funny, Leslie Sanchez tells her personal tale of determination, luck, and a pursuit of a higher education which brought her to where she is today is a roadmap for others. Her success can be anyone's success, she says. It's all a matter of attitude.
Discover America's True Swing Voters: Hispanics.
Based on her book Los Republicanos: Why Hispanics and Republicans Need Each Other, Leslie emphasizes that Hispanics aren't just changing America at its edges they are the new powerhouse poised to decide the nation's political future for generations.
Opportunities and Challenges in Hispanic Education.
Education is not the problem, says Leslie Sanchez, it's the solution. Nevertheless, the current system is not working for everyone, not just by failing to teach the 3 R's but in the ways that fail to develop new generations of Americans, united in the idea of a common country and a common ethic. An educated population is a secure, prosperous and knowledgeable one that can compete effectively with China and India in the coming global marketplace.
Reaching America's Latinos.
The diversity of the marketplace makes the challenge of networking effectively more difficult. Leslie, drawing from her real life experience on both sides of the desk, gives guidance on how to make and keep meaningful cross-cultural contacts instead of increasing tensions through misunderstanding.
You've Come a Long Way, Maybe: The Progress of Women in Politics.
The prevalence of serious women candidates in the 2008 primary and presidential elections doesn't mean that women have finally achieved parity with men in politics. Drawing on lessons of her forthcoming book, Leslie Sanchez explains how the development of the post-modern women's movement has, on both ends of the political spectrum, changed politics in America and how politics in America have changed women.
The Changes in Washington.
The historic 2008 Presidential election ushered in a new era of activist government in Washington. From the reregulation of the financial markets to an expanded role for government in health care to tens of billions being spent on economic stimulus, President Barack Obama and the Democrats in control in Congress are changing the rules of the game. Drawing on her experience at the Republican National Committee as well as her work as president of one of the country?s leading women- owned market research firms, Leslie Sanchez explains the country's reaction to the new day in Washington and whether the pendulum has really swung as far as people think.
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