Second Measure is a self-service platform which surfaces detailed customer analytics on any consumer company, helping clients to validate investment theses, understand competitive markets, and drive product strategy. Co-founded in 2015 by Penn graduate and Forbes 30 Under 30, Chou (COO), who previously worked at Electronic Arts and Rumble, the company has grown to 50 employees and raised an undisclosed amount of money from Bessemer Venture Partners, Jefferies, Y Combinator, and others.

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