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Linda Cahan    

Specializes in Visual Merchandising, Store Design and Display Design

With over 25 years of speaking experience, Linda has been lucky enough to speak around the world for major corporations (American Express, Singer, United Rentals, Pantaloon, National Retail Federations - to name just a few) on topics related to all aspects of retail presentation, customer service and promotions.

As an expert in visual merchandising and store design, Linda consults with retailers on increasing sales through improved visual strategies including help with overall presentation, fixturing, store layout and design, renovations, color and materials, display, lighting and signage. She also does hands-on VM training sessions for retailers based on their standards, image and brand.

Working with the concepts of Feng Shui for 17 years, Linda brings this knowledge into her work to help retailers achieve balance and success with their ventures.

Linda Cahan gives seminars & workshops around the world, is a columnist for several retail magazines, writes custom visual standards manuals, trains retailers in all aspects of VM & SD and is the author of "Feng Shui for Retailers" and "100 Displays Under $100." Linda also taught at Parsons School of Design in NYC for 12 years and now teaches part-time at The Art Institute of Portland.

Linda's philosophy in giving seminars is to give as much information as possible, make it clear and easy to implement. Attendees walk out of her seminars inspired to make changes to their stores, offices and homes. The seminars are very slide-intensive with usually at least 150 - 250 photo slides to keep people entertained, educated and help them remember the ideas offered during the session. Each of her sessions are customized for the group, client or organization. Below are just a few of her seminars:


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Speech Topics

Making Over Your Store On a Budget

Are you tired of looking at your same old store but think you’re lacking enough extra cash flow to do something about it? The good news is that it is possible to make over your store and stay within your budget. Retail merchandising expert Linda Cahan says, ”You just need to be smart about what you do and how you do it”. Linda shares the most effective ways to makeover your store by choosing the 5 important focal areas and how to decide which of them will have the most impact.

Take the 60 Display Dash: 60 Displays Under $100.00

A great display doesn’t have to cost a fortune! Retail expert Linda Cahan teaches how to project your image and attract new customers with creative visuals that can be used immediately. Be inspired with cost effective ideas for windows and interior displays that are exciting, - fun and eye-catching for retail stores – no matter what type!


It's been said that you can't paint until you learn to draw. This seminar on Display and Visual Merchandising will offer new insights to both experienced and novice retailers. Visual Merchandising & Display are two affordable and highly effective ways to differentiate your store brand through simple visual presentation techniques. Some topics covered in this seminar are: Retail Color Psychology, Sensory Merchandising, Basic Design Techniques as they relate to retail, Lighting, Signage and Display. Take your presentation from expected to exceptional! This is a 1.5 hour presentation - or more, depending on the program needs.


Boomers aren’t “just old people” any more than Gen Zs are “just kids.” Understanding how and why each generation thinks, shops and buys gives you the key to making decisions about your store from decor, to lighting, signs and layout. People have different needs at different stages of their lives. In this seminar you'll develop an understanding of how and why each generation thinks, shops and buys. From that knowledge comes the power to make intelligent choices in your stores decor, lighting, signs and layout.


Transform your life from so-so to super successful in five simple steps. In one hour, you’ll change how you think about communications, thought patterns, home/office/retail layout, colors you live with and what surrounds you in all of your environments. You’ll leave with at least five tangible things you can do immediately to get results.


Accessories from (decoratives to tools) are small add-on sales that pay off big enough to send your kids to college. While selling the “Big Stuff” is vital, each add-on accessory sale accumulates into significant profits. Pick up vibrant ideas on how to display, merchandise and romance the accessories.

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