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Lindsay McGregor      

CEO and Co-Founder of Vega Factor

Lindsay McGregor is the co-author of New York Times bestselling book, "Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation," as well as the CEO and co-founder of Vega Factor, a startup building technology to help organizations transform their cultures.

Previously, McGregor led projects at McKinsey & Company, working with large Fortune 500 companies, nonprofits, universities and school systems. She received her B.A. from Princeton University and an MBA from Harvard. In her spare time, she loves investigating and sharing great stories

Vega Factor is a company building technology to help organizations of all sizes and in any sector transform their culture and achieve the highest levels of performance.

Primed To Perform introduces the counterintuitive science behind legendary cultures the likes of Southwest Airlines and Starbucks.

News

How Company Culture Shapes Employee Motivation
In a recent strategy meeting we attended with the leaders of a Fortune-500 company, the word “culture” came up 27 times in 90 minutes. Business leaders believe a strong organizational culture is critical to success, yet culture tends to feel like some magic force that few know how to control. So most executives manage it according to their intuition. We’ve found that answering three questions can help transform culture from a mystery to a science: 1) How does culture drive performance? 2) What is culture worth? 3) What processes in an organization affect culture? In this article, we address each of these to show how leaders can engineer high-performing organizational cultures — and measure their impact on the bottom line.

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