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Lisa Bradner  

President, Geomentum

As Chief Strategy Officer for Geomentum, Lisa Bradner leads the strategic integration and management of the agency’s shopper insights practice across Geomentum’s client portfolio. A leading digital strategist and former B2C marketing executive, Lisa brings over 20 years of shopper marketing and business development expertise to her role. A consumer advocate, Lisa is dedicated to helping agency clients leverage technology for the development of successful media migration strategies and location-based initiatives that connect national brands to consumers locally across the country.

Prior to joining Geomentum, Lisa was Vice President/Principal Analyst at Forrester Research, the industry's leading marketing and media research consultancy. Lisa’s research at Forrester focused on brand strategy and how companies can engage consumers online, offline, and in-store. Her specific areas of focus include brand strategy, loyalty marketing, cohort Web sites, in-store media, and marketing asset management. During her tenure at Forrester, Lisa chartered, and now sits on, the Procter & Gamble Digital Advisory Board.

Prior to joining Forrester, Lisa spent more than 15 years in consumer marketing dually focused on brand and direct marketing. She has worked for Fortune 500 manufacturers, retailers, and marketers including American Express, Fortune Brands, Sears and Time Inc. Over the course of her career Lisa has developed and launched award-winning new products and categories in the mass market, drug and office product channels. Her career is a testament to her prowess as a leader, successfully directing countless cross-functional teams for brand management, market research, consumer development, and new product introduction initiatives.

As a recognized industry leader, she has been widely quoted by publications such as Money Magazine, The New York Times, Advertising Age, Adweek, and MediaPost. A Chicago native, Lisa is a graduate of Yale University and holds an MBA from Northwestern University's Kellogg School of Management.

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