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Lisa Fortuna  

Director, E-Commerce, True Value Hardware

Lisa Fortuna recently led the re-launch of TrueValue.com on a new e-commerce platform. Her team is responsible for web site marketing, merchandising, web site operations and the engagement of over 1,600 ship-to-store retail outlets. She has over 12 years of experience in developing both b2b and b2c online strategy and programs for True Value. True Value is one of the world's largest hardware store co-operatives with over $1.8 billion in annual wholesale sales.

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