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Lisa Leitch is an expert strategist, speaker, and trainer, and the President of Teneo Results. Armed with a wealth of marketing and sales hands-on experience, she delivers results. As a National Advertising Manager for a major shoe retail chain of over 350 stores, to Vice President of Sales & Client Services for one of the largest promotional management companies - Leitch knows marketing and sales.
Leitch successfully sold to clients such as IBM, Daimler Chrysler, Hershey, Hiram Walker, Cadbury Beverages, and YTV to become one of the top million dollar achievers. Winning the IBM North American bid was her proudest accomplishment in her sales role.
As Founder and President of Teneo (Latin word meaning "to know, to understand, to master"), she specializes in helping her clients master the connection of marketing and sales. Her expertise and focused approach evolve teams to new levels through her cutting edge strategic marketing and sales programs. She leads organizations to create call-to-action marketing initiatives, with a connected sales strategy that benefits their bottom line. Leitch believes in relationship selling, not strong arm tactics to master the sales game and ultimately the game of life.
Leitch is a Certified Sales Professional with Honors distinction and is one of only six trainers who are accredited and licensed by the Canadian Professional Sales Association to facilitate and deliver the CPSA Professional Selling program. She is a member of the Canadian Association of Professional Speakers and Toastmasters International, and speaks extensively throughout Canada and the United States.
Speech Topics
All About ROI: Make Your Marketing & Sales Measure Up
Each year, companies spend millions of dollars marketing products and services. But are these efforts producing incremental sales revenue? Through Lisa's strategic, results-driven approach you will walk away from this session with new marketing and sales tactics to soar your business and make your marketing and sales measure up.
Participants will learn:
The key to accountability - implementing The Teneo Marketing Calendar
ROI Techniques: What is it really costing to seal the deal?
Insights into mastering the connection of marketing & sales for profitable results!
Bring 'em Back: Creating customer experiences, not just transactions
The Truth About What's Keeping Leaders Up At Night
What are the hottest issues in today's marketing and sales circles? What are the challenges keeping your boss up at night? Lisa Leitch - Marketing and Sales Strategist, recently interviewed 20 Canadian business leaders to identify their top marketing & sales issues, and you will be surprised at the results. During this interactive program Lisa will share her research findings and discuss what your teams can do to tackle these core issues, produce tangible results and take your business to the next level.
Lisa will share and discuss:
The 'Top Three', plus ten additional marketing & sales issues identified by today's Canadian business leaders
Techniques for marketing & sales teams to impact the priorities of leaders in their organizations
Tools for sales professionals to succeed in a competitive marketplace and produce tangible results
Teneo's Marketing & Sales Integration Circle(TM) and how the people play an integral role in achieving success
Work Smart, Sell Smart & Make More Money!
The Sales Game is rapidly changing. In today's competitive marketplace, clients are more demanding, price-conscious, sophisticated and product savvy. As a million dollar salesperson, Lisa Leitch will share her 10 1 Work Smart, Sell Smart secret selling techniques and strategies to help you make more money!
Key Strategies Include:
It's Nuts - The Crazy Life of a Salesperson: Make It Work For You
What You Need To Know: The Buyer's Perspective
Leverage Your Marketing Plan For Sales Results
The Three-Option Proposal ... to Seal the Deal
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