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Lisa Price      

Founder & President of Carol's Daughter

From humble beginnings in her Brooklyn kitchen, Founder & President of Carol’s Daughter, Lisa Price transformed her beloved hobby of mixing up fragrances and creams at home into a multi-million dollar beauty empire.

With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Price started building the collection that would become a beauty revolution. In August of 1994, Price officially established Carol’s Daughter (the company lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice. Almost overnight, celebrities like Jada Pinkett-Smith, Erykah Badu, Rosie Perez, and Halle Berry became loyal customers. Today, Carol’s Daughter products are sold at Target, Ulta and the Home Shopping Network (HSN). There is also a flagship store and salon in Harlem.

Price is the author of "Success Never Smelled So Sweet" and is an active philanthropist. She currently sits on the board of The Compound Foundation, a charity founded by Grammy Award-winning recording artist Shaffer “Ne-Yo” Smith. She mentors in the Clinton Foundation Entrepreneur Mentoring Program and has served as an appointed member of the National Women’s Business Council, an independent source of advice and policy recommendations to the President, Congress, and the U.S. Small Business Administration on economic issues that face female business owners.

In 2019, Price was one of four black women entrepreneurs featured in the documentary She Did That!, which provides an in-depth look at their lives and businesses.

Speech Topics

  • Entrepreneurship
  • Women Empowerment
  • Business
  • Leadership
  • Motivation


Carol's Daughter CEO: Don't Compromise on Your Authenticity

Once you've reached that milestone when you're ready to start delegating major responsibilities, you'll have to perform a tricky balancing act.

How Lisa Price, founder of Carol's Daughter, stays resilient

Lisa Price might be sweet and unassuming in person, but she has conquered money problems, racial bias and unbelievable odds to become a successful ...

Lisa Price, founder and CEO of Carol's Daughter, shares her playlist

Her voice saying over and over “I gotta get up” is how I feel most mornings. It acknowledges your reticence, but the beat is pulling you out of bed and energizing ...

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