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Lisa Tanzer  

President of Life is Good

Lisa Tanzer was the first board member of the Life is Good Kids Foundation (formerly Project Joy), over 25 years ago, which positively impacts over 1 million kids annually. Now, leading the for-profit side of Life is Good, Tanzer is an expert on the integrated for-profit/non-profit model and how businesses can use their spending power and influence to do good in the world, while rallying consumers and employees alike.

Tanzer has dedicated her career to building brands and teams with compassion –from The Gillette Company, Hasbro, and Staples,to various start-ups in Children’s Entertainment.Today, as the President of Life is Good, Tanzer is responsible for growing the business while delivering the simple, yet powerful message of optimism.

Her down-to-earth, candid, and transformative advice makes Tanzer a highly sought-after speaker with both brand-building and professional-development audiences. She is proud to have spoken with audiences at VF Corporation, Changemaker Chats, Bay Path Women’s Conference, Tufts University, and various industry events.


Life is Good | Our Story
added about 1 year ago

Speech Topics

The power + profitability of optimism

More than ever, consumers are demanding brands make a positive impact on the world around them. In this talk, Tanzer shares how the integrated model aimed at spreading the power of optimism helps drive business, galvanize employees, and attract partners, all while being a force for good. The talk will leave audiences with meaningful lessons on optimism and help inspire them to discover a deeper purpose to the work they do.

Going beyond “consumer-focused” to build (and keep) your audience

Life is Good was built largely in part by stories from its consumers to become the iconic brand it is today, resulting in unparalleled socialengagement. Tanzer shares lessons on brand building with your community to build loyalty and relevance.

Rethinking work-life balance

Lisa’s personal + business story will empower business audiences to focus on the opportunities vs. obstacles, take risks, and create a career that serves the values of their lives.

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