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In her 25-plus years in the meetings and exhibitions industry, VanRosendale has produced trade shows, road shows and conferences around the globe. Today, as senior vice president, client development, for international brand experience agency FreemanXP, her mission is to get clients to embrace cutting-edge -- and measurable -- attendee experiences. VanRosendale says she thrives on exploring nontraditional events to ignite new ideas, and considers her gig as TEDActive presenter one of her proudest achievements. She also founded Women in Marketing, a group that offers networking events with senior-level women in the industry to encourage best practices and collaboration among top female leaders.
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